I have made a potentially exciting discovery in my home town of Downham Market, Norfolk. A new specialist food store opened three weeks ago called The Barn and I strolled in to take a look yesterday. It was pleasing to the eye and sold a variety of food products, some of which I had not see in any supermarket chain.
There was Spelt flour of which I had been searching for, coconut oil and coconut sugar of which I have been reading about the possible benefits off, as well as other ingredients I had seen in several recipes just recently. Here they were, all in one place, and the other attraction for me was ( that it appeared at first glance) a lot of this food was produced locally. I purchased a Norfolk seed, apple and date cake. I knew this would not be my last visit.
As I was paying for my purchase, I struck up a conversation with the seller. I said I liked the shop and that I was trying out some new healthy food ideas. Casually, I mentioned my food blogging and the lady seemed really interested. She told me that they were creating a Facebook group soon and perhaps I would like to link up and share my postings with them. I replied that that would be great.
I went away and had a thought. Why don’t I link the products purchased at the shop with my new spin off to this food blog: a project I had mentioned to one of my closest friends on Facebook only the other day. It’s about seasonal food. I am going to be cooking two specific dishes a month, one fruit and one savoury, starting in September. The ingredients will include at least one food in season for that month and will form part of this blog’s objectives.
So, in addition the writing here could be an additional marketing avenue for this new business and also may attract more traffic to my blog site. I really do hope they set up a facebook group. This will really help my motivation with this work, as I love to have a real sense of purpose in what I am doing and this is definitely it.
For many, these types of food retailers have an image of being expensive. Well, the cake bought certainly wasn’t, at £1.49 but some things did cost more, than say at a supermarket or a shop’s own brand. So as part of my food blogging, one of the objectives is to look at price. The question being: is it possible that paying for an ingredient that is more, for example, coconut sugar be worth it as the end result?
My first dish will be a dessert using the commonly seen and free blackberry that will grace our hedgerows soon. I will be using coconut sugar and intend to make a simple mousse. I will be adapting recipes as well as using others from food sites and these will have links. I hope it will generate some interest.
I just need the September blackberries to show up now…
What do you think to the idea? Suggestions and comments are very welcome.